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Innovation is at the heart of the Zeelandia strategy. This means responding alertly to an abundance of developments in the field of baking materials and production processes, food safety, quality, product variation, consumption and purchasing behaviour, etc.

We are continually exploring consumer markets. That means we know which products the market desires. In this way we can create new market opportunities for our customers. Every product is considered from the point of view of the baker, with the aim of determining the right mix between technical feasibility and commercial opportunities.


Innovation: lamp



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