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History Zeelandia

Not only the name Zeelandia, but also the logo, are reminiscent of our company’s origins. The Dutch province of Zeeland, which consists largely of a delta. This province’s coat of arms bears a lion and rippling water, elements that you can also find in our logo.

Zeelandia was founded in 1900 by the youngest son of a Dutch baker: Herman Johan Doeleman. He started by producing rusk jelly, an aid in baking light, crispy rusks. Already in the early twenties the first export activities started and in 1923 already an importer in Belgium was appointed.

Many other European countries followed after WO II. In the seventies, export activities became much more a structured part of the company activities, resulting in speedy growth abroad.

Nowadays bakers in more than 60 countries use Zeelandia products.

In 1925, H.J. Doeleman was granted the personal title of "Purveyor to the Royal Household". In 1950, Zeelandia received the designation 'Royal', a title which we display, with due pride, in many aspects of the company.


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